Focus on London Craft Week: Floris
Photographs Thom Atkinson
Words Mark Hooper
The epitome of a long-established brand, built on strong traditions but never resting on its laurels and always looking to the future…
Floris has traded from the same address on 89 Jermyn Street in St James’s since 1730. From the beginning, Juan Famenias Floris and his wife sold not only perfume but also shaving products and combs – and indeed the company received its first Royal Warrant in 1820 as ‘Smooth Pointed Comb Maker’ to King George IV.
With such a rich history (their incredible archives include letters and orders from Florence Nightingale, Marilyn Monroe and Winston Churchill), it would be easy to simply dwell in the past. But Floris haven’t survived for nearly 300 years by standing still: instead their unparalleled knowledge in the craft of bespoke fragrance making is used as the basis for a thriving, modern business which marries tradition with the most up to date production values and techniques.
A case in point is ‘1927’, their latest eau de parfum from the Fragance Journals collection – a range of scents ‘inspired by moments within London’s social history’, which recalls the opulence and elegance of the era but with a modern audience in mind. To launch the scent, Floris are holding a fragrance workshop on the evening of 10 May, led by perfumers Edward Bodenham and Nicola Pozzani.
Hole & Corner readers have the opportunity for a unique preview and to learn more about Floris as part of our St James’s ‘Walk and Talk’, which begins at 1pm on 10 May – tickets are going fast; reserve your place here.