Focus on London Craft Week: New & Lingwood
Photographs Thom Atkinson
Words Mark Hooper
A symbol of British elegance, tradition and eccentricity that continues to move with the times in its own distinct style…
It’s no coincidence that a statue of Beau Brummell stands outside the entrance to New & Lingwood at 53 Jermyn Street in London’s St James’s. Renowned as the ultimate dandy, Brummell is often misconstrued as a symbol of unnecessary flamboyance: he was in fact an advocate of a refined, ‘less is more’ style, introducing a pared-back approach to formal menswear that was influenced by military uniform (including black tie) – and famously remarked ‘If people turn to look at you in the street, you are not well dressed’.
As the quintessential English gentleman’s outfitter, New & Lingwood uphold those fine traditions. Which isn’t to say they are uptight or strait-laced in their approach. The store itself is a riot of colour and stylish eccentricity: bright silks and bold prints contrast with formal shirts and suiting: indeed, they have outfitted the students of Eton College since 1865. More than simply a school uniform, this has always incorporated fine tailoring, shirting, shoes and silk accessories with a dash of individuality and bright colours – dating from an era when personalisation was more than simply a marketing buzzword.
New & Lingwood continues to move with the times, however: offering a rich and varied service that reflects its clientele – without ever stinting on the attention to detail and quality that is its hallmark. For London Craft Week, Product & Marketing Director Simon Maloney is giving a talk on the development of silk fabrics for luxury gowns and ties, while one of New & Lingwood’s tie makers will be demonstrating the meticulous work involved in hand-finishing a tie.
Hole & Corner readers have the opportunity to see New & Lingwood’s tie maker in action as part of our St James’s ‘Walk and Talk’, which begins at 1pm on 10 May – tickets are going fast; reserve your place here.