Salone in focus 1: Magazyn
Words Mark Hooper
Photographs Sam Walton
In the first in our series of closer looks at Salone del Mobile in Milan, we meet Thomas Haarmann’s Antwerp-based store turned furniture brand.
Now celebrating its tenth year, the Antwerp-based brand Magazyn (directly translating as ‘warehouse’) is the brainchild of creative director and interior stylist Thomas Haarmann. After noticing an increasing demand for high-end, handcrafted accessories for the home, Haarmann’s small but perfectly formed store offers a selection of globally sourced goods – all selected according to his philosophy of slowing down, of less consumption; a smaller, more curated selection of meaningful goods in your home.
Working in reverse to the typical luxury brand approach – where a core collection of products expands into a lifestyle brand – Haarmaan has now launched his own furniture, designed to perfectly augment the goods that surround them in Magazyn.
Having launched a core collection of five pieces (armchair, sofa, pouffe, lounge chair and room divider), for Salone, Haarmaan debuted his new designs: the TB.001 table in nubuck and granite together with stools also in nubuck and the BE.001 floating bench. Shown in the beautiful open-air courtyard space of the Societa Incoraggiamento Arti e Nestieri in Via Santa Marta, Magazyn was in good company alongside other H&C favourites Apparatus, BDDW and Garnier and Linker – for more of which see later.
As with everything produced by Magazyn, the new designs are led by the way we live our lives in reality rather than from adherence to any dogmatic aesthetic vision. That, together with the ethos of the brand – not to mention the charm of its owner – adds to a winning formula.